Every year we help around 160 million people access high-quality nutrition. We want to make their choice even better, for their health and for the environment.
So, we have set ourselves challenging targets for our products in our 2025 Sustainable Protein Plan, across three pillars.
Developing healthy and affordable products is at the forefront of our innovation process. We understand the importance of making healthier choices accessible, which is why we’re focused on delivering affordable options without compromising on our commitment to the planet.
By balancing nutrition, cost, and sustainability, we aim to empower everyone to make healthier, more sustainable choices for themselves and their families.
Our targets by 2025 are to:
- Assess health and sustainability attributes of all of our proteins to provide consumers with the facts on their role in a diet that is healthy for us and the planet.
- Double sales of plant based, vegetarian and flexitarian (vegetables added to products that were previously 100% meat or fish) products compared to a 2020 baseline.
Here are some of the things we've achieved so far:
- Milestone investment in CellAg, cultured meat producer in the UK.
- We have developed tools to assess environmental and nutritional impacts of ingredients for insight during new product development.
- We have benchmarked all products against their nutritional value to inform new product development processes.
- We have upskilled our colleagues on the health and sustainability of our products, to give them the capability to include health and sustainability in our commercial strategy.
Packaging is essential to ensure food safety and quality and reduce food waste, so our goal is not to remove packaging entirely, but rather look at how we can reduce, reuse or recycle all our packaging materials.
We achieve this through innovation, reducing the amount of packaging we use, making it easier for the consumer to recycle and by increasing the recycled content in our packaging.
Our targets by 2025 are to:
- Reduce the weight of our plastic packaging whilst ensuring it remains fit for purpose.
- All our retail packaging will be fully reusable, recyclable or compostable.
- Drive demand for circular tray to tray recycling and actively prioritise the use of circular material.
- Achieve a minimum of 50% average recycled content across all plastic packaging
Here are some of the things we've achieved so far:
- Tray-to-tray has been introduced at all our sites, in the majority of our European sites this includes 20% tray to tray content
- Achieved 64% recycled content in our plastic packaging
- 1,971 tonnes of plastic has been removed from our packaging since 2021
- Launch of products at Hilton Seafood UK with 30% recycled coastal plastics, removing 240 tonnes of plastic from the environment
By making our factories run smarter, we reduce waste, save energy, and cut emissions—helping us minimise our environmental impact.
But it’s not just about sustainability; it’s also about value. A more efficient operation means we can deliver high-quality products to our customers at the best possible price, without compromising on safety or standards.
Our targets by 2025 are to:
- Improve energy efficiency in our facilities by at least 10% compared to a 2020 baseline
- Improve water efficiency in our facilities by at least 10% compared to a 2020 baseline
- Halve our factory generated food waste by 2030 compared to 2019 in line with the Champions 12.3 commitment to deliver UN SDG 12.3
Here are some of the things we've achieved so far:
- 42% reduction in food waste since 2020
- 10 sites certified with a ISO50001 standard, globally regarded as best practice in energy management, where we received zero non-conformance
- 64% of our electricity is from renewable sources